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LOGISTICS PLANNER
FREQUENTLY ASKED QUESTIONS


What is the Logistics Planner?
The Logistics Planner is an annual directory of logistics companies published in Inbound Logistics Magazine each January in response to demands from today's business logistics managers. Given the pace of change, they said they needed an annual industry update and comparative overview of the credentials of leading companies serving the logistics field. The Planner is printed and sent to 60,000 subscribers and used at transportation and logistics tradeshows and conferences during the year.  The Logistics Planner is also available in a portable digital edition all year at this link: http://www.inboundlogistics.com/digital

The Logistics Planner is also available on our web site, where we mirror these Planner profiles, including live e-mail and web site links and a direct response channel for a full year. Your free Logistics Planner Profile is also mirrored on a fully downloadable digital edition and referenced on IL's exclusive handheld content channel - ALL YEAR. The Planner is also distributed throughout the year at trade shows, conferences and in special mailings. Our 200,000+ readers tell us they use the Planner when forming their logistics strategies.

What goes into a Logistics Planner profile?
Each Logistics Planner page contains the following:
  • Full profile of your company's services
  • President's photo & mission statement
  • Company logo
  • Full contact info: address, phone, fax, e-mail, URL
  • Circle number for reader response
  • Graphics depicting your company's best features

Who is eligible to participate in the Logistics Planner?
Logistics Planner profiles are free to any company that runs a full-page ad in the January issue. For details, contact Keith Biondo, (212) 629-1560 or click here to reserve your qualifying ad.

Who receives the Logistics Planner issue?
In addition to 200,000+ magazine readers, visitors to IL's web site at www.inboundlogistics.com/planner will also be able to see the Logistics Planner profiles and link directly to each company's web site. This Online Logistics Planner is posted free for a full year.

IL's web traffic is currently 75,000 visitors monthly, each one of them will have the opportunity to review your credentials.  Digital distribution of the Logistics Planner is currently 30,000 downloads. That's not all. 15,000+ copies of the Logistics Planner will be distributed to attendees at all major industry trade shows throughout the year.

How do readers contact Planner participants?
Each copy of the Planner includes three reader response cards, a FaxBak, Resource Center and E-Source Center Online so readers can respond quickly and easily. Plus reprints of company profiles are available as handouts to top customers or as a mailing piece for sales support.

How do I reserve a Planner profile?
Premium advertising positions in Logistics Planner are going quickly. To reserve your space, contact Keith Biondo, (212) 629-1560, e-mail: publisher@inboundlogistics.com


Where do I send Planner profile materials?

All artwork and/or electronic files for your Planner should be sent to:

Inbound Logistics
ATTN: Planner Department
Five Penn Plaza
New York, NY 10001



Have more questions about the Planner?

Call: 212-629-1560
Fax: 212-629-1565
E-mail: planner@inboundlogistics.com


© 2007 Inbound Logistics