Archive: May 2000

E-Commerce Changes Rules for Back-End Operations

Prior to 1999, every aspect of back-end support operations for the direct marketing industry was tailored to meet the typical cataloger’s needs. In the 1970s and 1980s, direct marketing was limited to the mailbox, and order processing and fulfillment operations were designed to meet the catalog or direct mail customer’s demands. The costs and requirements […]

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Warehouse Without Wires

Last month in this column, Publisher Keith Biondo gave voice to the challenge of adapting to Internet change as a growing tide of logistics dot.coms sweeps our industry. His head hurt from trying to keep up with this Internet thing—so much change, so many choices. Well, just as the pain was easing (we thought), they’ve […]

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Life in the Fast Lane

There used to be those who viewed logistics as a slightly sleepy business. Sure, we worked against the clock, we moved things along, we met our customers’ timetables, we worked very hard to get products safely and on time to the places they had to be. But the pace, compared to the way we move […]

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