Commentary
The Fifth P of Marketing
People are a vital component of marketing - the fifth P - supporting products and companies with advanced logistics and supply chain management skills, writes Inbound Logistics Publisher Keith Biondo.
The Truth Behind “Made in the USA”
The time is right to bring overseas manufacturing back to the United States. U.S. entrepreneurs - and entrepreneurial companies - can domestically manufacture quality products, bring them to market as the low-cost producers, and yield a sustainable profitable business model, writes Elisha Tropper of Cambridge Security Seals.
Dealing With Daily-Deal Sites
New e-commerce sites like Groupon and LivingSocial can bring huge sales volume in a very short period of time by reaching a targeted audience with appealing offers. Tod Yazdi of TAGGlogistics explains how shippers can work with fulfillment partners to make the most of this new opportunity.
Use Transportation Planning for Competitive Advantage
Logistics can now be aligned with supply chain and manufacturing through solutions that create daily transportation need forecasts by lane/mode/carrier. Robert F. Byrne of Terra Technology outlines the benefits.
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