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"Our mission is to provide today's business logistics managers with the information they need to speed cycle times, reduce inventories, and use logistics expertise to get closer to their markets and customers.
Through the use of inbound logistics techniques, readers discover and create wealth for their companies."
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| FELECIA STRATTON, Editor |
Felecia Stratton has been the driving editorial force behind Inbound Logistics since its inception in 1981. Editor for the past 15 years, Stratton is the readers' advocate, guiding the solutions-based editorial approach -- directories, education and career guidance, case histories, the integration of online resources with print editorial. Always mindful of readers' needs, Stratton is the innovator of several popular reader affinity features -- The Logistics Planner, Web_Cite City, DiaLog, Resource Center, Top 100 lists, Reader Profile, and others -- many of which have since been adapted by other magazines in the logistics segment.
Today there is widespread acceptance of supply chain management. However, in the decade 1980-1990, Inbound Logistics was the only magazine covering SCM as its core concept. Stratton kept the editorial idea alive during those early years. She now has responsibility for complete editorial management of IL. She conducts focus groups and talks to readers regularly to match IL's editorial to their needs. To help build the magazine's knowledge base, Stratton attends industry trade shows and participates in panel discussions and regular reader research. She has been central in building IL's web site, which is designed to bolster reader affinity, and has worked on many of the features you find here. She also help the magazine's successful launch of Inbound Logistics Mexico.
What's next? Stratton's editorial focus for the next decade will be using new IT tools, including web-based solutions, to help readers rationalize supply with demand and manage the logistics process. Once again, Stratton is positioning Inbound Logistics to continue to meet readers' needs into the next decade. | |
