Articles

Commentary

Henry Hicks

Managing Supply Chain Disruptions

These are challenging times for supply chain managers. During the past few years, a range of events and natural disasters has severely disrupted global supply chains, causing far-reaching effects across diverse geographies and markets. Yet today’s logistics landscape also holds huge potential for supply chain technology developments that help organizations better manage catastrophic events, as […]

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Keith Biondo

The Fifth P of Marketing

Why are the four Ps of marketing—Product, Price, Promotion, Place—important to logistics practitioners? Collaborating with suppliers and being tightly wired to customers and their demand signals helps craft the right Product. Reducing inventory, touches, and supporting infrastructure helps keep any Product’s Price lower. And when your Promotion materials arrive where they need to be, and […]

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Elisha Tropper

The Truth Behind “Made in the USA”

Much talk across the American political and economic landscape centers around the importance of domestic manufacturing. Yet the issue and challenges of "Made in the USA" are so poorly understood that fatalistic hand-wringing and stump speech vitriol are obfuscating its rapidly emerging potential for near-term revitalization. Revitalization implies that there has been a reduction in […]

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Tod Yazdi

Dealing With Daily-Deal Sites

New sales channels have enhanced supply chain complexity. Consumers who wish to buy a sweatshirt, for example, can make their purchase from the local mall; a big box retailer such as Walmart or Target; a catalog; a direct-response television ad or shopping network; or a Web site. Shoppers might also receive an email from Groupon, […]

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Robert Byrne

Use Transportation Planning for Competitive Advantage

Learning to thrive in a volatile market goes beyond simply controlling its effects; successful companies must navigate challenges to create competitive advantage. Three factors add complexity for today’s transportation planners. First, the U.S. gross domestic product grew by two percent in the third quarter of 2011, with personal consumption up 2.3 percent. Increased spending creates […]

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Keith Biondo

A Lost Art?

Strength of will. Toughness. The refusal to be deterred from the goal no matter what impediments stand in the way. Do we have much of that in our culture today? In our leaders? In our own businesses? Retracing the Trails of the Iron Horse takes us back to a simpler time in America’s past, where […]

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Felecia Stratton

The Art of Integration

When supply chain disruptions occur, as they did last year during the Thailand floods, Japan earthquake and tsunami, and more, integration grows more important and grabs more attention. But the readers of this magazine have been practicing a higher form of integration for quite some time—demand-driven logistics. You try new modal mixes, new technologies, blending […]

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Protesting Economic Ignorance

I’m a big fan of freedom of speech, the right to assemble, and peaceful protest to effect change. But when exercising these rights, protesters must be aware of unintended consequences and potential collateral damage.

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