Articles

Demand Planning

GOOD QUESTION | Popeyes chicken sandwich shortage: Supply chain fail or marketing savvy?

GOOD QUESTION | Popeyes chicken sandwich shortage: Supply chain fail or marketing savvy?

All marketing strategy in my humble opinion. Like a limited release of Jordan sneakers and then a re-release at a later date. Milton O’Quinn III National Operations Manager, RPM It’s a great lesson—companies should do more data analytics to better understand how consumers respond to social media marketing and build up supply chain agility and […]

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Peak Season is Coming. Can You Work it Out?

Wage corrections, shift preferences, and more flexible human resource policies are key to attracting and retaining hourly warehouse workers, finds the 11th annual EmployBridge Warehouse Employee Opinion Survey of approximately 16,000 hourly workers. For the 11th consecutive year, pay ranks as the single most important factor among warehouse workers (see chart). For the first time […]

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7 Ways to Integrate Demand and Supply

7 Ways to Integrate Demand and Supply

Companies can achieve cohesive demand and supply integration (DSI) by following seven fundamental rules, recommends a recent University of Tennessee Global Supply Chain Institute study. The paper, based on the work of Mark Moon, PhD, a UT professor and global supply expert, focuses on 18 companies in a range of sectors with successful DSI as […]

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Thom Campbell

Managing Warehousing Requirements During Peak Periods (Without Committing to Long-term Contracts) – Capacity, LLC

Managing peak period shipment volume is a structural challenge in the U.S. economy. Those preoccupied with executing order fulfillment services spend much of the year thinking about and planning for it. The surge is a three- to four-month peak in first inbound, and then outbound shipments, with overlap. Shipments to retailers come first, followed by […]

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Preparing for the Digitization of Logistics

By 2019 there could be 224 million digital shoppers in the United States, and according to research by McKinsey, about 70 percent of those shoppers will choose the cheapest form of home delivery. Why? Because of increased consumer preferences and the evolution of warehouse-to-home delivery systems. As we move beyond traditional deliveries and into a […]

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