October 2021 | Commentary | E_Commerce

Unlock Potential With Buy Anywhere, Deliver Anywhere

Tags: Retail, E-commerce, Fulfillment

E-commerce sales have surged as a result of the pandemic, forever changing the way consumers shop and receive orders. As a result, shoppers demand faster and more convenient delivery options that get their orders in their hands, when and where they want them.

Brenda Stoner, CEO and Founder, PICKUP, 800-560-2168

Based on shoppers' continuously evolving needs, Buy Anywhere, Deliver Anywhere (BADA) capabilities enable organizations to offer the services that meet these demands, increasing customer satisfaction and the bottom line. This type of last-mile logistics service means that customers can receive their e-commerce order anywhere they would like an order delivered, making fulfillment a crucial part of the overall customer experience.

How do retailers overcome key supply chain challenges that come with offering BADA service?

The pandemic, Suez Canal blockage, tariff issues, and now material shortages, all contribute to the obstacles that retailers had to overcome. Transportation issues exasperate the problem, and the capacity to move available products quickly is not even close to being able to keep up with consumer demand.

There are also hurdles when inventory is local to a market but miles away from the closest sales and distribution center.

Another challenge is delivering big, heavy and high-value items. This is especially true consumers ordering big and heavy items online not only expect the same delivery experience they get from small packages—fast, convenient and easy to track—but they also require an extra layer of added service such as in-home assembly or installation. Supply chains need an advanced way to respond to consumers' expectations.

Benefits of BADA Fulfillment

To overcome these challenges, logistics and supply chain leaders can lean on BADA offerings to provide a best-in-class delivery experience with convenience, control, communication, and consistency.

A BADA model enabled by inventory visibility can track products throughout the supply chain and ensure items are available to fulfill customer orders. By understanding where their inventory is and how they can get it closer to customers, shippers and other business professionals can position inventory in the most advantageous way to increase same-day sales and drive revenue.

Implementing BADA capabilities successfully requires a real-time view of inventory, especially at the store level where the exact number of items available can be accurately accounted for. A unified platform can provide this information immediately, helping organizations understand which items are available in proximity and how to route orders quickly to the customer. This can be done with a single integration to e-commerce or POS in-store, allowing for a BADA model that can help meet retailers' needs at scale.

Innovative technology helps to meet customers' requirements by providing business intelligence on what consumers are buying and how to get these items closest to their customers for delivery. With these tools, retailers like Target successfully position the right inventory as close as they can get it to each consumer, making fast delivery possible. By optimizing delivery and logistics, supply chains can quickly deliver items anywhere and anytime.

The retailers who figure out how to deliver their whole assortment of goods when and where their customers want it will come out as the real winners.






Visit Our Sponsors