Online Advertising Specs

Super Leaderboard 970 x 90 GIF/Animated GIF/JPG
Leaderboard 728 x 90 GIF/Animated GIF/JPG
Top, Bottom Banner 600 x 60 GIF/Animated GIF/JPG
Top Box, Box 2,3 & In-Article Box 300 x 250 GIF/Animated GIF/JPG
Anchored Super Leaderboard* 970 x 90 GIF/Animated GIF/JPG
Interstitial** 550 x 480 GIF/Animated GIF/JPG
*Ad MUST include a close button. ** Homepage Only.
Ask your sales representative about Rich Media options and customized programs.
  • Acceptable web banner formats: GIF/Animated GIF/JPG
  • Static banner maximum size = 60K; Animated GIF or JPG banner maximum size 160K.
  • All ads must have a working click-through URL and up to 60 characters of ALT text.
  • Rich media ads with audio must default to “mute” mode and include on/off functionality to control audio.
  • Web banners are Site Served via Inbound Logistics’ ad server unless 3rd party tags are provided.
  • Web banner creative with full or partial white background must include a 1px black or color border.
  • No looping limit, animation or frames per second restrictions imposed.
  • Run of Site on excludes select publisher-designated pages.
  • Materials are due 2 weeks prior to posting/release date and can be uploaded to:
  • Questions can be directed to [email protected].