Additional Advertising Options
In addition to display advertising, Inbound Logistics offers numerous alternative forms of advertising. Below are descriptions and material requirements for these various opportunities. For more details, contact your sales representative.
Content Marketing
KNOWLEDGE BASE
An educational, non-promotional article on a topic of interest to readers, related to your company’s industry expertise.
Required:
• Article body text—500 words maximum
• Author’s photo (high-resolution, 266+ pixels per inch)
• Author’s contact information—name, title, company, website, email, phone
• Horizontal or vertical image (high-resolution)
THOUGHT LEADERS
Q&A highlighting expert perspectives on the marketplace. Must be educational and non-promotional.
Required:
• Article body text—500 words maximum (2 or 3 questions recommended)
• Author’s photo (high-resolution, 266+ pixels per inch)
• Author’s contact information—name, title, company, website, email, phone
SOLVED!
Challenge and Solution case study submitted by advertiser; edited and designed by Inbound Logistics.
Required:
• Case study text including a short description of your customer’s problem and a brief summary of how you solved it—400 words
• Related image (high-resolution, 266 pixels per inch)
• Logo (high-resolution, 266+ pixels per inch; vector logo preferred)
• Contact information—company, website, email, phone
Sponsorship Opportunities
H.O.W. (HELP ON THE WAY) BEST PRACTICES GUIDE
Written by Inbound Logistics, sponsored by you. Educational and non-promotional. You select the topic, and participate in background interview. Includes special e-newsletter release, banner ad on online article page, and full-page print ad facing article page.
Required materials:
• Full page ad supplied to our print specs
• 600×60 web banner ad to our online specs
Design/ad creation services are available upon request for additional fee. Contact your sales representative for details.
Production questions should be directed to our production department by e-mail, or call 212-629-1567.
All materials should be uploaded to our file sharing service. Please include company name in all filenames.
Publication assumes no responsibility for quality control of off-spec ads and ads not accompanied by hard-copy color proof. Off-spec ads may be rejected and new materials requested (at advertiser/agency expense) in time to meet Inbound Logistics print schedule. Electronic files that don’t meet specs are subject to additional charges ($80/hr./1 hr minimum) if Inbound Logistics is required to make any changes to conform submitted materials to the above specifications.
For more information on any of these advertising opportunities, contact your Inbound Logistics sales representative.