Additional Advertising Options

In addition to display advertising, Inbound Logistics offers numerous alternative forms of advertising. Below are descriptions and material requirements for these various opportunities. For more details, contact your sales representative.

Content Marketing

KNOWLEDGE BASE

An educational, non-promotional article on a topic of interest to readers, related to your company’s industry expertise.

Required:

•  Article body text (Word, RTF, or plain text file—500 words maximum)
•  Author’s photo (high-resolution, 266 pixels per inch min.)
•  Author’s contact information (name, title, company, phone, e-mail, website)
•  Horizontal image for top of page (if available)

THOUGHT LEADERS

Q&A highlighting expert perspectives on the marketplace. Must be educational and non-promotional.

Required:

•  Article body text (Word, RTF, or plain text file—450 words maximum, not including questions; 2 or 3 questions recommended)
•  Author’s photo (high-resolution, 266 pixels per inch min.)
•  Author’s contact information (name, Title, Company, Phone, E-mail, URL)

SOLVED!

Challenge and Solution case study submitted by advertiser; edited and designed by Inbound Logistics.

Required:

•  Case study (Word, RTF, or plain text file) including a short description of your customer’s problem and a brief summary of how you solved it (400 words).
•  Related image, typically a product or facility shot (high-resolution, 266 pixels per inch min).
•  Logo (high-resolution, 266 pixels per inch min.; vector logo preferred).
•  Contact information (phone, e-mail, website).

ABOVE & BEYOND: CUSTOMER SUCCESS STORIES

Customer service case study with a full-page ad in December issue (submitted by advertiser; edited and designed by Inbound Logistics staff).

Required:

•  Full page ad supplied to our print specs
•  Customer success story/case study (Word, RTF, or plain text file—500 words maximum) including Customer Description (40 words) and Service Provider (Advertiser) Description (40 words).
•  Related image, typically a product or facility shot (high-resolution, 266 pixels per inch min.)

Sponsorship Opportunities

H.O.W. (HELP ON THE WAY) BEST PRACTICES GUIDE

Written by Inbound Logistics, sponsored by you. Educational and non-promotional. You select the topic, and participate in background interview. Includes special e-newsletter release, banner ad on online article page, and full-page print ad facing article page.

Required materials:

•  Full page ad supplied to our print specs
•  600×60 web banner ad to our online specs

DIGITAL EDITION SPONSORSHIP

Your logo on the digital edition e-mail announcement and sponsorship pop-up ad each time issue is downloaded.

Required:

•  Logo (high-resolution, 266 pixels per inch min.; vector logo preferred)

Alternate Ad Units and Placements

PRODUCT SHOWCASE

Formatted ½ page ad highlighting your company’s products. Includes product description, product image(s), and contact information. Accommodates up to 3 products. Runs in the monthly InBrief section.

Required:

•  Product image(s) (high-resolution, 266 pixels per inch min.)
•  Product Description – (approximately 50 words per product)
•  Contact information (phone, e-mail, website)

WEB_CITE CITY

Categorized print and web directory listing.

Required information:

•  Company Name
•  Company URL
•  Company or site description (60 to 70 words max.)

RUN OF PRESS (ROP) INSERTS

Run-of-press inserts are multi-page (typically 2-, 4-, or 8-page) advertising opportunities where your content runs within the page count of the magazine. Materials requirements for run-of-press are the same as our full page ad specs.

SUPPLIED INSERTS

For information on supplied inserts, contact your sales representative.

Career & Education Solutions

Material Requirements:

•  PDF/X-1a compatible files only. No native files or other PDF standards.
•  PDF must include crop marks
•  No bleed allowed
•  All fonts must be embedded in PDF
•  Output resolution of all images must be at least 266 pixels per inch
•  All colors must be CMYK—no Pantone or other spot colors; no RGB
•  All transparency from the original layout must be flattened in the PDF
•  No OPI comments or other information may be included in the PDF

Design/ad creation services are available upon request for additional fee. Contact your sales representative for details.

Production questions should be directed to our production department by e-mail, or call 212-629-1567.

All materials should be uploaded to our file sharing service. Please include company name in all filenames.

Publication assumes no responsibility for quality control of off-spec ads and ads not accompanied by hard-copy color proof. Off-spec ads may be rejected and new materials requested (at advertiser/agency expense) in time to meet Inbound Logistics print schedule. Electronic files that don’t meet specs are subject to additional charges ($80/hr./1 hr minimum) if Inbound Logistics is required to make any changes to conform submitted materials to the above specifications.

For more information on any of these advertising opportunities, contact your Inbound Logistics sales representative.