Amy Roach, Director of Strategic Content

Amy Roach

Amy is a veteran business journalist and editor with a deep background in B2B publishing, who has written extensively on the trends and strategies shaping global supply chains. In her current role, she oversees strategy for Inbound Logistics content including social media, email newsletters, webinars, video podcasts, whitepapers, and other strategic initiatives. She is also the on-air host for the Inbound Logistics webinars and video podcast series. Throughout her career, Amy has contributed to a wide array of publications and businesses in logistics, technology, retail, real estate, financial services, and higher education.


Articles by Amy Roach

CBP Opens CTPAT Pilot to Freight Brokers and Non-Asset 3PLs

CBP Opens CTPAT Pilot to Freight Brokers and Non-Asset 3PLs

By Amy Roach | December 9, 2025 U.S. Customs and Border Protection (CBP) has unveiled a five-year pilot program that, for the first time, allows freight brokers and warehouse-based third-party logistics providers (3PLs) to apply for membership in Customs-Trade Partnership Against Terrorism (CTPAT). The program, which launched earlier this month, marks a significant expansion of […]

Big Brands Push Back: Costco, Revlon, Kawasaki and Others Sue for Tariff Refunds

Big Brands Push Back: Costco, Revlon, Kawasaki and Others Sue for Tariff Refunds

By Amy Roach | December 4, 2025 A growing number of major importers that includes everyone from retailers to auto suppliers have taken the rare step of suing the U.S. government to preserve their right to reclaim tariffs paid under the controversial trade measures introduced by the Trump administration.  Lawsuits Surge as Businesses Race to […]

The Hidden Cost of Inefficient Inbound Operations — and How Visibility Changes Everything

When operations leaders talk about supply chain performance, the conversation almost always starts with outbound: on-time delivery, fill rates, and transportation spend. But the truth is, the story of outbound success often begins on the inbound dock—and too often, that story is one of delay, chaos, and unseen cost. The Invisible Bottleneck Inbound operations are […]

New Video: Turning Pallets Into Supply Chain Data Engines

Story and Interview by Amy Roach | November 3, 2025 What was once a simple piece of warehouse equipment is now becoming a data source for supply chain intelligence. That’s the takeaway from Inbound Logistics’ recent video podcast, “Pallets as Supply Chain Intelligence Tools,” featuring Jonathan Parks, Senior Vice President of Supply Chain at iGPS. […]

Macy’s Bets Big on Automation to Reinvent Its Supply Chain

Macy’s Bets Big on Automation to Reinvent Its Supply Chain

By Amy Roach | October 30, 2025 When Macy’s Inc. cut the ribbon on its new automated fulfillment center in China Grove, North Carolina earlier this month, it signaled something more than a real estate expansion: it marked a strategic reset for one of America’s oldest retail brands. At 2.5 million square feet and with […]


Video Podcasts by Amy Roach

EPISODE 018: Pallets as Supply Chain Intelligence Tools

EPISODE 018: Pallets as Supply Chain Intelligence Tools

When most people think of pallets, they picture a simple wooden platform, but the pallet has evolved to become a critical part of supply chain operations today. Find out how new designs, materials, and functionalities have made pallets “smart assets” that provide critical track and trace visibility and other benefits. GUEST: • Jonathan Parks, SVP […]

EPISODE 016: The Art of the 3PL-Shipper Relationship

EPISODE 016: The Art of the 3PL-Shipper Relationship

What are the essentials of building strong, collaborative shipper–3PL relationships? From communication best practices to navigating cost pressures and evolving customer demands, we explore key strategies that help shippers and 3PLs strengthen their partnerships. GUEST: • Chris Kane, Co-founder, 3PL-RX • Andrew Byer, Co-founder, Former P&G Executive & 3PL Industry Advisor

EPISODE 015: Cross-Border Trade 2025: How to Thrive Amid Tariff Turmoil

EPISODE 015: Cross-Border Trade 2025: How to Thrive Amid Tariff Turmoil

Constantly in flux, the current tariff scenario has become a high-stakes challenge for cross-border shippers. Get practical tips and actionable strategies on managing your cross-border supply chain in the face of this disruptive environment. GUEST: • Jose Minarro, Managing Director, Cross-Border Logistics, Sunset Transportation

EPISODE 014: Disruption as the New Norm

EPISODE 014: Disruption as the New Norm

Ongoing disruptions across the supply chain and manufacturing sectors are the new norm. Find out how companies are reshaping their leadership approaches and operational strategies in order to adapt. GUESTS: • Mike Short, President of Global Forwarding, C.H. Robinson • Jeff Ackel, CEO, Sigma Thermal

EPISODE 008: Innovation in Motion: A Partnership for a Greener Future

EPISODE 008: Innovation in Motion: A Partnership for a Greener Future

Improving transportation sustainability is a key focus for ProTrans International—the company recently partnered with ClearFlame Engine Technologies on an alternative fuel pilot program aimed at supporting one client’s ambitious net-zero goal. GUESTS: • Daryl Knight & Eric Crouse, ProTrans International • BJ Johnson, ClearFlame Engine Technologies

EPISODE 007: Made to Move: Top Trends in Supply Chain and Manufacturing

EPISODE 007: Made to Move: Top Trends in Supply Chain and Manufacturing

Understanding factors that are driving global change in supply chain and manufacturing is essential for today’s leaders. Watch now for insights on the impact of digitalization and nearshoring plus advice on how to attract the next generation of skilled labor to supply chain and manufacturing roles. GUESTS: • Joe Hinrichs, CSX • Wes Norris, Xometry

EPISODE 006: EPA Regulations: A Green Win or a Red Flag?

EPISODE 006: EPA Regulations: A Green Win or a Red Flag?

Ongoing regulations aimed at curbing emissions and promoting sustainability in the transportation sector are having a huge impact on the trucking industry. In this episode, we explore how the latest EPA regs may add to an already challenging operating environment for trucking firms. GUEST: • Michael Kucharski, JKC Trucking

EPISODE 004: IT Perspectives: Build a Better Blockchain

EPISODE 004: IT Perspectives: Build a Better Blockchain

Not just a trendy buzzword, blockchain is poised to have a transformative impact on global supply chain management—but confusion remains over how to implement this technology in the logistics realm. Listen now for a better understanding, and to hear insights on the latest logistics IT trends as reported in the Inbound Logistics 2023 IT Perspectives Report. […]

EPISODE 003: IT Perspectives: Behind the Buzz On A.I.

EPISODE 003: IT Perspectives: Behind the Buzz On A.I.

AI? Sure. But humans aren’t going anywhere, according to Seth Patin, founder and CEO of LogistiView. This episode takes you behind the buzz on artificial intelligence in the supply chain, its benefits and challenges, as well as strategies for successful implementation. GUEST: • Seth Patin, LogistiView

EPISODE 001: Freight is a Crazy World

EPISODE 001: Freight is a Crazy World

In this episode, we delve into the intricate challenges confronting shippers amidst a dynamic market landscape. Watch to learn about strategies for effectively tackling obstacles head-on and how to steer clear of approaches that might not yield desired results. GUEST: • Tracy Meetre, Sunset Transportation