This extensive whitepaper looks at how brands can effectively utilize their data and technology to engage with customers. The author, Dr. Phil Hendrix, managing director at immr, delves into the seven characteristics that distinguish masters of engagement; case studies with Starbucks, Patagonia and Sephora; and much more. Hendrix also examines the "regret test" by asking: "If your company disappeared today, would anyone really care in six months? Would you be sincerely missed and difficult to replace or would your customers move on to the next thing? Download this free resource to identify how your company can become a "master of engagement."