Supply Chain AI Adoption Accelerates as Logistics Startup Augment Secures $85M Series A
With $110M raised in just five months, Augment’s AI assistant “Augie” is gaining traction across freight providers, signaling the rapid integration of automation in supply chain operations.
By: IL Editors | September 8, 2025
Artificial Intelligence is no longer a side experiment in logistics—it’s quickly becoming a competitive necessity. From predictive demand planning to automated dispatching, adoption has surged as operators seek faster, leaner, and more resilient supply chains. The latest signal: San Francisco-based startup Augment has raised $85 million in Series A funding, accelerating its push to embed artificial intelligence directly into the freight order-to-cash cycle.
Founded by former Deliverr co-founder Harish Abbott, Augment’s latest funding was led by Redpoint Ventures with contributions from 8VC, Shopify Ventures, and Autotech Ventures—bringing its total capital raised to $110 million in just five months.
Augment’s platform centers around an AI assistant named Augie, designed to automate labor-intensive freight workflows like quoting, dispatching, tracking, billing, and collections. Operating across email, voice, messaging, and transportation management systems, Augie aims to reduce manual handoffs and streamline the entire order-to-cash cycle.
“Freight and logistics is a very large industry that employs lots of people who are busy chasing emails, documents, phone calls, text messages all day long,” Abbott told TechCrunch. “Augie can take care of all that like their own personal assistant, so they can focus on relationships and negotiations.”
The startup reports that Augie is already managing more than $35 billion in freight across dozens of logistics providers—suggesting fast adoption and tangible impact.
For frontline operators, Augment’s AI is making a real difference. At Armstrong Transport Group, Augie helped cut invoice delays by 40%, accelerated billing by eight days, and helped recover 5%+ gross margin per load, improving both productivity and profitability.
Looking ahead, Augment plans to use the new funding to expand its engineering team (adding more than 50 new hires), enhance multimodal freight capabilities, deepen TMS and portal integrations, and scale its AI infrastructure across shippers, brokers, carriers, and distributors.
Why This Matters for 3PLs and Logistics Leaders:
- Automation is deepening. Unlike traditional RPA or single-task bots, Augie understands the full logistics context and proactively acts across channels.
- Operators are seeing real ROI. Early adopters are already reporting quantifiable gains in cash flow, throughput, and margin.
- The bar is rising. As AI becomes a “teammate” rather than just a tool, logistics leaders will be expected to adopt smarter, more integrated platforms to stay competitive.