The Show Must Go On
Leaning on 30 years of experience shipping in Mexico, CFI delivered concert equipment for a well-known pop music group tour in North America.
For an international arena tour, the logistics of moving large amounts of gear and music equipment presents unique challenges. This is why the leading provider of live-event freight forwarding and logistics services, Rock-it Cargo USA, LLC, turns to CFI to deliver equipment for concerts in the United States and Mexico for their award-winning internationally touring band clients.
CFI is the perfect combination of capacity, experience, and dedication. Given the unique security and capacity needs associated with shipping into Mexico combined with the time-sensitive nature of concert tours, the production crews need experienced partners they can trust to deliver safely, within budget, and on time.
Through partnerships with previous concert moves and as the premier choice for Mexico truckload linehaul, CFI was approached by Rock-it Cargo to facilitate the moves across multiple locations for a series of concert dates in both the United States and Mexico. This required careful coordination by CFI’s driver planners across the country to ensure capacity would be available and deadhead would be minimized to provide additional value for the customer.
In a recent project CFI picked up 14 trailers of gear and equipment in Las Vegas, Nevada, plus an additional four trailers in Hollywood, California. These trailers were moved to Monterrey, Mexico, for the first shows in the Mexican tour, then on to Mexico City, and finally to Guadalajara. The trucks were diligently monitored as tractors and trailers were supported by security teams to each venue through arrival.
After the final concert date in Mexico, CFI moved the 18 trailers to the United States for the continuation of the tour.