e-Newsletter & Direct e-Newsletter Specs

Inbound Logistics offers standard ad unit placements in its scheduled DialogWhitePaper Digest,  and Ten Tips e-Newsletters. We also distribute other standardized newsletters (WhitePaper Digest, Ten Tips and Thought Leaders) and Direct (custom) e-Newsletters to our mailing lists on behalf of advertisers. Contact your sales representative for schedules and date availability.
Below are technical and advertising specifications for e-Newsletters and Direct e-Newsletters.

Standard e-Newsletters

DIALOG E-NEWSLETTER

Our Dialog e-Newsletter is distributed twice per month. The ad unit specs below apply to our Dialog e-Newsletter, which is distributed twice per month (see examples).

  • Premium Top Banner (600×60)*
  • Middle/Bottom Banner (468×60)
  • Skyscraper (120×600)
  • Half-Skyscraper (120×240)

Materials: Static banners (60K max) or animated GIFs (160K max) only. All ads must have a working click-through URL and up to 60 characters of ALT text.

If providing an animated GIF file, be sure to include all vital information within the first frame. Various email clients do not allow for animation.

No tracking, opens, or metrics will be provided by Inbound Logistics. Client is responsible for implementation and use of their own tracking URLs.

10 TIPS E-NEWSLETTER

Our 10 Tips e-Newsletter allows you the opportunity to distribute valuable tips and expertise to our audience. You supply the topic and text (see materials below) and we format it in our template (see example).

  • Top Banner (600×60)*
  • Skyscraper (120×600)

Materials: Introductory text, plus ten brief tips on the desired topic (approximately 450 words). Static banners (60K max) or animated GIFs (160K max) only. All ads must have a working click-through URL and up to 60 characters of ALT text.

If providing an animated GIF file, be sure to include all vital information within the first frame. Various email clients do not allow for animation.

No tracking, opens, or metrics will be provided by Inbound Logistics. Client is responsible for implementation and use of their own tracking URLs.

SUPPLY CHAIN INSIGHTS

Supply Chain Insights summarizes and provides access to your whitepapers, e-books, videos, podcasts, on-demand webinars and more via a monthly e-Newsletter (see example).

Materials: JPG of whitepaper cover or PDF of whitepaper, ebook; video, etc., title, 65- to 75-word description; click-through URL for item access..  No tracking, opens, or metrics will be provided by Inbound Logistics. Client is responsible for implementation and use of their own tracking URLs.

Direct (Custom) e-Newsletters

Please follow these guidelines when preparing a custom e-Newsletter for distribution by Inbound Logistics.

  1. HTML only, provided by advertiser. E-mail newsletters cannot contain Javascript, Flash, or any other rich media code. Inbound Logistics does not offer direct e-newsletter creation services.
  2. Use tables for page layout and structure, specifying exact width in each TD tag.
  3. Floats, DIV tags, and HEAD-level CSS cannot be used. DIVs are only permitted within a nested HTML table structure
  4. Use the “display:block” style attribute within IMG tags to allow for Outlook’s behavior of adding space at the bottom of all images.
  5. Image tag paths must be absolute, and the client must host all images.
  6. Avoid using spacer images as they are likely to be tagged as spam.
  7. All styling must be inline (within each individual tags using the “style” attribute) as HEAD elements are removed by most e-mail clients.
  8. Limit the use of P tags, as some mail clients often add extra spacing to both P and DIV tags.
  9. Use the padding attribute instead of margins to control spacing in style declarations; some e-mail clients do not recognize the margin attribute
  10. No tracking, opens, or metrics will be provided by Inbound Logistics. Client is responsible for implementation and use of their own tracking URLs.
  11. Full distribution of the e-mail newsletter to the entire list takes approximately 24 hours. We recommend avoiding campaigns with any same-day or next-day references or deadlines.
  12. Materials are due one full week prior to the direct e-newsletter’s release date. This allows for any necessary material corrections, proof generation, approval and an early morning start time on the distribution date.
  13. We recommend you review online resources for e-mail newsletter best practices before preparing and submitting your e-mail newsletter. Two resources we recommend are Campaign Monitor’s Email Design Guidlines, and Dialect’s Premailer utility.