The Transformer

Back to the Future: Deconstructing Processes and Reconstructing Roles in an AI-native Supply Chain

Everything old is new again. It has become a common refrain as digital transformation wends its way through consumer supply chains. Take the path to purchase, for example. Recommerce is returning to vogue as consumers value more sustainable and economical options. Cost-conscious shoppers are also turning to generic, private label brands, eschewing the premiumization fad that consumed CPG for much of the early 2000s.

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