Ocean Freight Visibility on the Horizon?

Ocean Freight Visibility on the Horizon?

Inbound Logistics attended the Digital Difference event in NYC where Maersk unveiled its partnership with Microsoft.

What does that mean for ocean shippers? The possibilities are exciting.

In the works…

  • Connected vessels: Ships “talk” to each other to improve performance and make shippers’ supply chains more predictable.
  • Actionable data: Shippers can see exactly where their shipment is, at the container level, as well as get big-picture information, including supplier and carrier performance.
  • Apps galore: At the event, Damco, part of the Maersk group, showcased an app that helps shippers estimate how much detention and demurrage they could be on the hook for. Damco is also on the verge of launching an app for customs house brokerage, to help shippers expedite goods clearance. Also in development: apps that predict future inclement weather conditions and reroute shipments.

It all comes down to improving the customer experience.

“Our aim is to simplify and enhance visibility in supply chains by providing a seamless end-to-end digital experience for our customers,” said Ibrahim Gokcen (pictured, center), chief digital officer, Maersk.

The digital supply chain transformation has begun at Maersk, powered by Microsoft.