Same-Day Delivery Powers Grocery
Consumers spent nearly $675 billion on groceries in 2016, and approximately 90% shopped for food and household supplies every week. Largely because of the convenience it offers, e-commerce grocery delivery saw massive growth. It is expected to continue to shake up the traditional grocery industry as online grocery sales are forecasted to account for as much as 20% of all grocery sales by 2025.
Within this massive market, demand for rapid delivery has surged. Grocers are deciding between two business models: joining marketplaces like Instacart and Amazon Prime Now, which take ownership of the customer transaction, or offering same-day delivery from their own branded sites powered by last mile companies.
As the demand for grocery e-commerce accelerates, Deliv, a crowdsourced, last mile logistics company that offers scheduled, same-day delivery and returns, launched Deliv Fresh to provide same-day services to numerous grocers, meal services, and other perishable e-commerce leaders across the country.
Fresh helps e-commerce leaders by getting food to their customers faster, allowing items to maintain ultimate freshness, and require less bulky and unnecessary packaging. The company also helps omni-channel retailers who can leverage their stores as local distribution centers and delivery hubs.
“We’ve spent the last five years building the network for last mile logistics across the country. Industries like grocery that didn’t have cost-effective delivery options are now able to tap into our network and offer a fresh customer experience,” said Daphne Carmeli, Deliv CEO and co-founder.
Both online and offline grocers recognize that providing quality same-day delivery has become a necessary part of business. According to the 2017 Grocery eCommerce Forecast, online shoppers listed same-day delivery and a better e-commerce experience among the top criteria for where they spend their dollars.
“At FreshDirect, fresh food delivery has always been part of our DNA. We launched FoodKick to meet the needs of increasingly busy New Yorkers who want more than fast takeout – they want fresh food and cold booze delivered on-demand,” said Luis Toral, general manager of FoodKick by FreshDirect, “With the help of Deliv’s service, we can ensure that FoodKick customers have consistent delivery of the freshest, tastiest foods in as little as an hour – allowing them to get back to doing what New Yorkers do best, living in the moment.”