You Can’t Transform What You Can’t Measure

You Can’t Transform What You Can’t Measure

Reliably measuring sustainability efforts remain a difficult task for most companies, despite the focus on social responsiblity.

Sustainability has long been a buzzword in supply chain and logistics—and the challenge of how to truly determine if sustainability efforts are making an impact remains a key consideration.

A new survey confirms that supply chain and logistics executives are indeed struggling to measure their sustainability efforts effectively. Released by Google Cloud and commissioned by The Harris Poll, the study surveyed some 1,500 C-level and VP respondents across 11 industries, including supply chain and logistics.

The inability to reliably measure what works and what doesn’t hampers sustainability efforts aimed at curbing emissions, reducing carbon footprints, and encouraging more ethical and sustainable business practices. The research also shows a troubling gap between how well companies think they’re doing, and how accurately they’re able to measure it.

Here’s how responses from supply chain and logistics executives stack up:

  • Only 10% of respondents are capturing the impact of programs that have been put in place (compared to 19% global average).
  • Only 12% are acting on measurement findings to make their program stronger (compared to 17% global average).
  • 65% of organizations have overstated their sustainability efforts (compared to 58% globally).
  • 51% say their companies are making an effort to offset carbon footprint (compared to 45% global average).
  • 49% conduct research into business partners to actively support green vendors (compared to 44% globally).

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