Articles

Commentary

Karmen Gilbert and Jason Malmassari

Supply Chain + Marketing = Successful Consumer Promotions

More consumer-facing companies are using promotions as a way to attract and retain customers, try new product concepts, and meet consumer demand.Examples include limited-time food offerings in restaurants, holiday-inspired product colors, and co-branded promotions at big box retailers and grocers. These promotions give marketers, product developers, and salespeople an additional avenue to express creativity and […]

Read More
Chris Swearingen

4 Ways to Ensure Your Valuable Shipments Arrive Safely

Every shipment contains something of value to the sender and receiver. That package may have an extraordinarily high monetary value with little emotional equity, or incredibly high emotional value for the recipient but little financial worth. For example, let’s take a shipment containing temperature- or time-sensitive pharmaceuticals for patients in a new drug trial. The […]

Read More
Sue Max

Ready to Reduce Your Footprint? Start by Taking These 5 Steps

For resource-intensive organizations, conservation and environmental initiatives are more than feel-good activities. Environmental stewardship can ease regulatory and compliance burdens, reduce effort and waste, and increase profit margins. Yet, many companies still struggle to justify green efforts. Implementing an environmental initiative in your business can be more than just an exercise in sustainability. The program […]

Read More
Mike Challman

Benchmarking Transportation Processes With TMS Data

Many businesses that ship products use transportation management systems (TMS) for visibility and control within their supply chain operations. The introduction of cloud-based TMS has also opened the door to many small and mid-sized companies to find great tools that fit their budgets. While using TMS capabilities to support everything from carrier rate management, shipment […]

Read More
Doug Davidson

Start Now to Leverage the Benefits of the Panama Canal Expansion

The expansion of the Panama Canal, scheduled between late 2015 and early 2016, is one of the most important infrastructure projects of the past century. The upgrades mean that massive post-Panamax ships will traverse the waterway, leading to a significant shift in trade patterns and increased global trade. Global companies typically grow 15 percent faster, […]

Read More

Why Ports Need a Master Plan

Ports constitute an important economic hub and critical economic engines, bringing varying degrees of benefit to the international, regional, and local economies in which they operate. In a sense, ports are much like living organisms. In biology, organisms are defined as contiguous living systems, which, in at least some form, are capable of response to […]

Read More
Joe Bellini

Inventory Replenishment: Why Push When You Can Pull?

Today‘s supply chains are undergoing significant pressures to become more demand-driven. Retailers, distributors, and manufacturers must choose the approach they hope will make the most profit. Should you produce goods according to demand forecasts, or by reacting to what consumers already bought? Companies are investing in a new generation of cloud technologies that enable the […]

Read More