Solved: Increasing Retail Presence – SEKO
When Dippin’ Dots needed more visibility in retail locations, they teamed up with SEKO to get display freezers to market quickly.
Dippin’ Dots recognized opportunities to improve market penetration by increasing retail point-of-sale presence in major grocery, pharmacy and retail locations. In order to make this possible, they needed to get display freezers to market quickly, manage assets in the field and ensure all displays conform to strict marketing and maintenance guidelines.
SEKO has reduced Dippin’ Dots’ transportation costs by consolidating their LTL shipments into FTL regional deliveries received by SEKO hub facilities. SEKO’s training and quality managers also developed customized driver training and instructions to ensure all marketing and food safety requirements were met. The MySEKO portal was configured to provide visibility to all assets and supply chain information for logistics personnel, and pricing structures were simplified to enable accurate cost forecasting.
SEKO also created a customer satisfaction survey to ensure that their high-quality service delivery is maintained. Dippin’ Dots has improved their speed-to-market lead time by 50% and is expected to increase retail sales locations significantly in the first year of utilizing SEKO’s program.
The successes realized to date have enabled Dippin’ Dots to satisfy more retail outlet display requests, and satisfy more customers than ever before.