Articles

Retail

Engaging the  Informed Consumer

Engaging the Informed Consumer

Retailers and branded manufacturers can differentiate themselves in a crowded marketplace by showcasing their most unique assets, according to Kibo’s annual 2018 Consumer Trends report. Based on responses from 3,000 U.S. consumers, the report suggests that while price is still the primary factor in purchasing decisions, consumers are increasingly seeking out a differentiated shopping experience—one […]

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Essentials of a Healthy Supply Chain Partnership

The supply chain has always been central to providing a satisfying customer experience, but as digital transformation continues to offer labor-intensive services such as overnight shipping and customized products, consumer expectations have never been higher, and the supply chain has never been so complex. To ensure brands are managing the most efficient, optimized supply chain, […]

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The Human Experience

I am adding something to the acronym alphabet soup: HX or the Human Experience. In the ever-evolving supply chain process—shaped by automation, co-bots, and the global search for the lowest skilled hourly wage—are the cards irrevocably stacked against the humanity who grind the operational logistics gears that make it all happen? Recent developments in supply […]

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Supply Chain Commentary: Satisfying Customer Demand in a 365 E-Commerce Market

Today’s connected world has created catalysts of change from consumer shopping habits all the way to the last mile. Omnichannel retailing, combined with Amazon’s domination of the e-commerce world impacts shippers’ decision-making, driving change throughout the supply chain. This change has been so monumental that the term, Amazon Effect – relating to customer expectations of […]

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How E-Tailers Can Reduce Return Rates for Large Items

Merchandise returns are a drain on profits in any industry, but especially for large-format items such as furniture or appliances. E-tailers face additional challenges when dealing with returns compared to local retail outlets, both due to higher transportation costs and the lack of the face-to-face and hands-on experience for the customer. The decision to return […]

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Addressing Expedited Delivery Expectations

Amazon and other large retailers set customer expectations by offering expedited delivery at low or no cost. Retailers of all sizes must compete on the same turf, yet lack the negotiating power that could net meaningful discounts with commercial carriers. And private carriers often assess charges such as delivering to a residential address, penalties for […]

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