Neiman Marcus Splurges on Digitization
Luxury department store Neiman Marcus is banking on a digital future, investing $85 million to make immediate changes to its supply chain and technology operations after erasing more than $4 billion in debt with a successful bankruptcy.
To help improve its digital customer service, the retailer hired Apple veteran Bob Kupbens as its new chief product and technology executive vice president. The department store also created a new position called general manager of brand partnerships and merchandising, which will be led by Paolo Riva, Victoria Beckham’s former chief executive.
Kupbens, who most recently served as president of home security firm ADT, will work with Neiman Marcus’ senior leadership to develop digital capabilities that enhance its in-store, online, and omnichannel experiences, the company says.
The undertaking also involves implementing a new order management system and warehouse system, as well as improving the Neiman Marcus Group (NMG) Pinnacle Park distribution center in Dallas, Texas.
"As demand for luxury products continues to grow, so does our supply chain network and infrastructure," says Willis Weirich, chief supply chain officer. "These investments ensure that NMG can quickly deliver the luxury products our customers want."