November 2019 | Commentary | Good Question

GOOD QUESTION | Popeyes chicken sandwich shortage: Supply chain fail or marketing savvy?

Tags: Supply Chain Management, Demand Planning, Food Logistics, Supply Chain


All marketing strategy in my humble opinion. Like a limited release of Jordan sneakers and then a re-release at a later date.

Milton O'Quinn III
National Operations Manager, RPM


It's a great lesson—companies should do more data analytics to better understand how consumers respond to social media marketing and build up supply chain agility and flexibility to coordinate.

Rong Li
Assistant Professor,
Supply Chain Management
Martin J. Whitman School of Management
Syracuse University


A little from column A, a little from column B. Creating that kind of buzz around a sandwich? Come on. That's a win. Small bump in the road in the long run.

Kyle Morris
Inside Sales
Ward Transport and Logistics



If this were a marketing ploy, it ranks right up there with New Coke as a marketing failure. It looks more like a huge forecasting error.

Joe Walden
Lecturer, Supply Chain Management
The University of Kansas


Marketing 101: To generate demand, create the belief that a product is exclusive and limited. Offer limited quantities that sell out quickly to give the impression demand was overwhelming. Popeyes played consumers beautifully.

Brittain Ladd
Supply Chain Management Consultant


Epic fail, and supply chain gets the blame. But if this product launch went off without a logistical hitch, does anyone doubt marketing would get the love? Precise logistics is complex and crucial to the customer experience—and still taken for granted by most.

William Salter
CEO, Paragon Software Systems


Supply chain fail. Marketing and supply chain need to coordinate and plan together. If multiple channels aren't working in concert, you'll take one step forward and two steps back. Driving sales is critical, but without the execution you're just damaging your brand.

Chris Kupillas
Regional Vice President
BlueGrace Logistics


I would have to say supply chain fail in not responding effectively to a "bull whip" effect. Especially, if they are sourcing ingredients from multiple suppliers all over the world.

Angela Hansen-Winker
Supply Chain Management, Lead Faculty
College of Business
Northeast Wisconsin Technical College


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