Clean Shave: Brand Handily Achieves Global Expansion with 3PL Partner
Relying on SEKO’s state-of-the-art warehousing, consistent fulfillment strategy, and seamless global fulfillment platform, MANSCAPED™ met product demand and achieved their expansion goals.
Founded in 2016 in San Diego, California, MANSCAPED™ is a unique male grooming brand offering precision-engineered tools, luxurious formulations, and innovative lifestyle accessories to revolutionize men’s grooming and hygiene. They are, first and foremost, a direct-to-consumer brand with subscriptions leading their business.
After establishing a strong presence in the United States with rapidly increasing demand, the company soon set their sights on immediate expansion into the UK and Europe.
In order to keep up with rising ecommerce demand, and ensure they were properly equipped to expand into new markets, MANSCAPED™ required a logistics partner with an established global footprint and the ability to implement and scale an effective fulfillment strategy.
In the near term, MANSCAPED™ required the ability to meet the demands of distributing online orders and subscriptions directly to their customers in the UK and Europe with an eye on future growth into new global markets.
In 2020, MANSCAPED™ teamed up with SEKO Logistics. By gaining access to SEKO’s global network of multi-channel distribution centers, MANSCAPED™ was able to achieve their expansion targets in the UK and Europe and has begun working toward additional expansion by shipping to Africa and Asia.
As MANSCAPED™’s sole logistics partner in Europe, SEKO implemented an integrated fulfillment strategy which has been able to manage direct-to-consumer distribution of online orders and subscriptions and seamlessly scale to meet the needs of the company throughout their expansion.
With the UK and parts of Europe more accessible for the brand, demand quickly increased past their target goals. The grooming brand is now working on the next stages of their world expansion initiatives as well as supporting innovation into other areas of male grooming and health with SEKO by their side.
Over the course of its partnership with MANSCAPED™, SEKO has kitted, packed, shipped, and delivered tens of thousands of MANSCAPED™ products and kits from one of SEKO’s warehouses in Milton Keynes, UK.
Impressed by SEKO’s proven success, MANSCAPED™ is now preparing for distribution from one of SEKO’s warehouses in Rotterdam, the Netherlands. This site is solar powered and BREEAM Certified, the highest standard for rating systems of building and works in the world.
By expanding to Rotterdam, SEKO is not only supporting MANSCAPED™’s global expansion, but also positively contributing to their sustainable logistics practices.
Not every logistics provider is as uniquely positioned to support the rapid international growth of MANSCAPED™’s brand. SEKO’s strong presence in the UK and Europe, state-of-the-art warehousing, consistent and reliable fulfillment strategy, and seamless global fulfillment platform have been essential for meeting product demand and expansion goals for MANSCAPED™.
Through this partnership, men’s grooming and hygiene is being transformed across the globe.